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Inspiring News Articles
Excerpts of Highly Inspiring News Articles in Major Media


Below are one-paragraph excerpts of highly inspiring news articles from the major media. Links are provided to the original inspiring news articles on their media websites. If any link fails, read this webpage. The most inspiring news articles are listed first. You can also explore the news articles listed by order of the date posted. For an abundance of other highly inspiring material, see our Inspiring Resources page. May these inspiring news articles inspire us to find ever more ways to love and support each other and all around us to be the very best we can be.



World Bank Group pledges to stop investing in oil and gas exploration
2017-12-12, The Telegraph (One of the UK's leading newspapers)
http://www.telegraph.co.uk/business/2017/12/12/world-bank-group-pledges-stop-...

One of the world’s most important financial and development institutions, the World Bank Group (WBG), is to stop financing oil and gas exploration, in a bid to help combat climate change. After 2019, the WBG – which includes the World Bank and three other institutions – will stop investing in upstream oil and gas, it announced at the One Planet Summit in Paris on Wednesday. The summit was hosted by French president Emmanuel Macron, with 164 world leaders, government members, business leaders and prominent figures joining him. This move marks a major change in strategy for the the WBG, which has historically sought to support extraction of natural resources. The World Bank currently holds $961m (Ł722m) of guarantee operations, set up to support private sector investments in gas and oil explorations. Upstream oil and gas constitute 2pc of the WBG portfolio. Across the World Bank Group institutions, the total portfolio is worth around $280bn. This comes as the WBG signed a $1.15bn loan with the Government of Egypt aimed at reducing fossil fuel subsidies and encouraging low-carbon energy investment. “Everyday, climate change becomes a more urgent economic, social, and existential threat to all countries and all people,” WBG president, Jim Yong Kim, said. This change in approach was to ensure “alignment of our support to countries to meet their Paris goals,” he added.

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The ‘Medicine Baba’ Goes Door to Door
2012-04-25, New York Times
https://india.blogs.nytimes.com/2012/04/25/the-medicine-baba-goes-door-to-door/

The “Medicine Baba,” Omkar Nath Sharma, 75, spends his days knocking on doors in Delhi’s upper and middle class neighborhoods, collecting their leftover medicines and giving them to the poor. Mr. Sharma, a former medical technician ... starts his day at 6 a.m., when he leaves his rented home in Manglapuri, a southern Delhi suburb, and travels by buses on his senior citizen pass to wealthier parts of the city. He has built up a pool of regular contributors in neighborhoods like Green Park, who he calls on when they have medicines they no longer need. Wearing an orange shirt that says “Mobile medicine bank for poor patients,” he picks up medicines that he estimates are worth 200,000 rupees, about $3,860, a month, and then distributes them to individuals and charitable clinics for no charge. Mr. Sharma knows that loosely distributing medicine brings real risks, so he said he will only give them out if a patient has a prescription from a doctor. Vimla Rani, a 47-year-old maid, said she is alive because of Sharma’s medicines, which help to control her asthma. “I keep on getting inhalers and other medicines from Medicine Baba,” she said. “Thousands of poor people die as they can’t afford expensive medicines, while at the same time unused medicines worth millions get wasted,” Mr. Sharma said. He also distributes medicine to more than a dozen nongovernmental organizations.

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In NYC, A Teenager Crawls Over High Beams To Gently Talk To, Hold And Comfort A Suicidal Stranger
2017-08-29, Daily Kos
https://www.dailykos.com/stories/2017/8/29/1694399/-In-NYC-A-Teenager-Crawls-...

At a subway station [in New York City] a despondent young woman climbed over a railing and crawled over open girders that were 25 feet above the ground and over 5 feet apart. And began sobbing. According to a witness, Michal Klein, "The only thing I overheard was the young girl saying nobody cares about her." Then a young man on the first level saw her, and ran up to the second floor. He climbed and crawled over the beams to where she was sitting. He began talking to her quietly. Then he put his arm around her. After a minute, she put her head on his shoulder. They were up there for almost ten minutes before the fire department arrived. They both crawled back over the ledge ... holding hands the entire time. She was then taken away by ambulance to the hospital. And this young man picked up his backpack, got on a subway, and left. "It was just like a random person who went over to keep her calm," [said Klein]. "He actually cared enough, whoever he was, to help her. A lot of people seemed to be like, ‘Oh, it’s New York,’ and kept walking. I don’t think I would’ve climbed over to do that." Another witness noted that most people didn’t even break stride as they quickly glanced up. Said another, "Angels come in many forms."

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China Hastens the World Toward an Electric-Car Future
2017-10-09, New York Times
https://www.nytimes.com/2017/10/09/business/china-hastens-the-world-toward-an...

There is a powerful reason that automakers worldwide are speeding up their efforts to develop electric vehicles - and that reason is China. Propelled by vast amounts of government money and visions of dominating next-generation technologies, China has become the world’s biggest supporter of electric cars. That is forcing automakers from Detroit to Yokohama and Seoul to Stuttgart to pick up the pace of transformation. Beijing has already called for one out of every five cars sold in China to run on alternative fuel by 2025. Last month, China issued new rules that would require the world’s carmakers to sell more alternative-energy cars here if they wanted to continue selling regular ones. China has reshaped industries before. This, however, would be on a different scale. If China succeeds - and there is no guarantee - Beijing’s policy makers will be front and center reimagining the global auto industry. Already, China is the world’s largest maker and seller of electric cars. Chinese buyers are on track to snap up almost 300,000 of them this year, three times the number expected to be sold in the United States and more than the rest of the world combined. The country’s market heft is considerable. China buys more General Motors-branded cars than Americans do. Even for Tesla, the still-small American maker of luxury electric sedans, China has become the second-largest market, even though China’s taxes on imported cars are 10 times as high as those in the United States.

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China's Clean Energy Ambition Floats on Abandoned Coal Mine
2017-06-08, Bloomberg
https://www.bloomberg.com/news/articles/2017-06-08/china-s-clean-energy-ambit...

China’s ambitions to dominate new energy technologies are unfolding at the site of an abandoned coal mine about 300 miles (483 kilometers) northwest of Shanghai. There, in Anhui province, Sungrow Power Supply Co. has built the world’s largest floating solar farm with 166,000 panels on a lake created when a nearby mine collapsed. While not an entirely unique idea - similar facilities are working in Japan, the U.K. and Israel - the project’s scale represents a step forward for China in shaping the future of energy. With plans to spend $360 billion on renewable energy by 2020, China is seeking to appear as a global leader on the environment, marking a contrast with U.S. President Donald Trump’s rebuke of the Paris Agreement on climate change. “The Chinese are really investing in the research and development side of innovation,” said Helen Clarkson, chief executive officer of The Climate Group, a non-governmental organization that works to promote clean energy technologies and policy. While Trump has said repeatedly he wants to stimulate fossil fuels and especially coal, China is funding a series of ground-breaking projects that generate power without pollution. Whether with massive floating solar farms like the one in Anhui, sprawling wind farms or ambitious plans to develop geothermal reserves, the world’s most-populous nation is asserting itself as a powerhouse of clean-energy technology.

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Swiss Re shifts $130 bln investments to track ethical indices
2017-07-06, CNBC/Reuters
http://www.cnbc.com/2017/07/06/reuters-america-swiss-re-shifts-130-bln-invest...

Swiss Re is switching the entire $130 billion it holds in liquid assets to track ethical indices, the latest move towards principled investments by the insurance industry. The world's second-largest reinsurer ... said taking social and governance (ESG) criteria into account reduced the risk of losses especially for long term investors. "This is not only about doing good, we have done it because it makes economic sense," Swiss Re Chief Investment Officer Guido Fuerer told Reuters. Institutional investors are increasingly looking at how companies perform on environmental, social and governance-related issues, given the potential for poor behaviour to lead to a share price hit. A Bank of America Merrill Lynch Equity and Quant Strategy team last month said ESG-based investing reduced bankruptcy risks for U.S. stocks, while companies with the widest credit default swap spreads are the ones with the weakest ESG credentials, according to research by Hermes Investment Management. "The ultimate point is to put incentives to companies to become more sustainable," said Swiss Re's Fuerer. He said Swiss Re is the first insurer to base its whole portfolio on ethical principles, with portfolio managers being told to use MSCI's environmental, governance and social indices when making investment decisions. MSCI rates companies according to various ethical criteria, with the score combined with market capitalisation weight to create an index. Companies with a more ethical performance have a greater weight in the index.

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School District Switches to Local and Organic Meals, Cuts Carbon Footprint—and Saves Money
2017-05-22, Yes! Magazine
http://www.yesmagazine.org/planet/school-district-switches-to-local-and-organ...

When her eldest son was in elementary school in the Oakland Unified School District, Ruth Woodruff became alarmed by the meals he was being served at school. A lot of it was frozen, processed foods, packed with preservatives. So in late 2008, she and a group of parents got together to urge the school district to reconsider how and where it was buying the food it served students. Now, five years after the district responded by overhauling the menus at its 100-plus schools - serving less meat and adding more fruits and vegetables - a new report has revealed some surprising results. The study by the environmental nonprofit, Friends of the Earth (FOE), found that the district’s Farm to School initiative not only provided its 48,000 or so students with access to healthier foods, but that between 2012 and 2015 its overall food costs declined and its carbon footprint shrank. The [Farm to School] program saves the district money because cooks prepare school meals from scratch. The lunch menu in OUSD schools transformed from a smorgasbord of processed foods to local, organic options. School cooks season and roast antibiotic-free chicken in-house, instead of heating up pre-cooked drumsticks. They also substitute frozen vegetables with fresh sides, like carrot salads made from scratch. In addition to a healthier menu, students get to go on field trips to local farms and take cooking classes through the program.

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Singularity University focuses on tech transforming society
2016-12-27, San Francisco Chronicle (San Francisco's leading newspaper)
http://www.sfchronicle.com/business/article/Singularity-University-focuses-on...

Most pop culture depictions of the future, from “The Hunger Games” to the zombie apocalypse, feature dystopia. Singularity University wants to help people — particularly corporate chiefs, global entrepreneurs, government officials, academics, creative types and nonprofit leaders — envision and create more upbeat prospects. “I have a sense of urgency about the need to tell positive stories about a future of abundance, so we have an alternative,” said CEO Rob Nail. “We’re creating a new lens of how to look at the world and create a long-term future we want to live in.” Singularity isn’t a university in the traditional sense. It combines a think tank, business incubator, worldwide conferences and short-duration on-site education programs. Founded in 2009, Singularity changed from a nonprofit to a benefit corporation, a form of for-profit business, four years ago. As such, it can consider its vision of solving big problems alongside ordinary corporate goals of profit-making. Singularity aims big. Its pitch to applicants to its accelerator and students at its intensive 40-day summer program called Global Solutions is this: Come up with an idea to positively impact the lives of a billion people. Think clean water, renewable energy, health, hunger, poverty. “We get thousands of applicants, and look for people ... who have the mind-set and talent to be a game changer and are dedicated to applying technology to address the world’s biggest problems,” said Brad Templeton ... chairman of computing at Singularity.

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6 Ways to Make Our Money Bring Us More Happiness
2016-10-08, Yes! Magazine
http://www.yesmagazine.org/happiness/6-ways-to-make-our-money-bring-us-more-h...

More than a decade of research has been investigating how different types of purchases affect our well-being, and it can help us turn spending into a happiness practice in its own right. The key, it seems, is to spend money in ways that bring you closer to other people. In 2003, researchers found that buying experiences - like seeing a Broadway play or going for coffee with a friend - improves our well-being more than buying possessions. Not all experiences are created equal, though. In a 2013 study, when researchers separated out experiential purchases into social ones and solitary ones - going out to dinner with friends or alone, for example - participants reported that the solitary experiences brought just as little happiness as the material things. If you want to bond with other people, you could buy experiences to have with them - or you could spend money on them directly. In a 2008 study, researchers gave each participant up to $20 to spend on themselves or on others that same day, then called after 5 p.m. to see how they were feeling. In the end, contrary to expectations, participants reported being happier after treating others rather than treating themselves. In the end, though, the best way to cultivate happiness through spending may be not to focus on spending so much in the first place. It’s certainly misguided to stake all our hopes of happiness on our purchases.

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Teen invents 'Sit With Us' app so no high schooler has to eat alone
2016-09-30, Today.com
http://www.today.com/parents/teen-invents-sit-us-app-so-no-high-schooler-has-...

Natalie Hampton doesn't just have memories of being bullied in middle school; she has actual scars. Now 16 and a high-school junior ... Natalie said, "Apart from the horrific attacks, the worst thing was being treated as an outcast and having to eat lunch alone every day. I believe that being isolated branded me as a target." After switching schools ... Natalie found a supportive new friend group, but she never forgot how it felt to be the outcast. "Whenever I saw someone eating alone, I would ask that person to join our table, because I knew exactly how they felt. I saw the look of relief wash over their faces," she said. Her experiences inspired Natalie to create a new app called Sit With Us. The app allows students to reach out to others and let them know they are welcome to join them at their tables in the school cafeteria. Kids can look at the list of "open lunches" in the app and know that they have an open invitation to join with no chance of rejection. "Sit With Us ambassadors take a pledge that they will welcome anyone who joins and include them in the conversation. To me, that is far better than sitting alone," said Natalie. "Even though just about every school has bullies, I believe each school has a larger number of upstanders who want to make their schools more inclusive and kind," she said.

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Dating site encourages you to flaunt your flaws
2016-03-14, Chicago Tribune
http://www.chicagotribune.com/lifestyles/stevens/ct-admit-your-flaws-dating-s...

David Wheeler is trying to build a business based on honesty, including the fact that his business isn't exactly booming. Wheeler ... launched a dating site in 2014 that encourages users to post both flattering and unflattering photos of themselves and to list their flaws alongside their assets. "We're trying to build a community of honesty, so people can be themselves," Wheeler, 31, told me. But business is a bit slow. "What we're hearing from a lot of people is they love the concept, but they might log on ... and only have 10 members nearby, where Match has a million in every single city." A slight exaggeration, but Match.com does have 2.4 million paid subscribers. A record number of Americans are single after all, and the percentage of those singles using dating websites continues to grow, especially among young people. Wheeler has tried plenty of them himself. "I've been on Match, OK Cupid, Plenty of Fish, eHarmony," he said. "And I met some really good people. I just feel like the honesty in the relationships came out a lot later on those sites. I always wished you were more encouraged to be yourself." So he and his business partner, Jacob Thompson, launched Settle For Love, which just recently became available as an app for Apple and Android. The site and app are both free. Users are encouraged to list their "imperfections" alongside their "perfections" in their profiles. Beauty is in the eye of the beholder. So why not put the real you out there from the beginning and see whom you attract?

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Pillow Talk With a Professional Cuddler
2016-06-18, New York Times
http://www.nytimes.com/2016/06/19/fashion/professional-cuddling.html

In recent years, cuddling - billed as therapeutic, nonsexual touch on sites like the Snuggle Buddies and Cuddlist - has become the latest thing in wellness, beyond yoga and meditation. A quasi movement that dates back more than a decade thanks to snuggle mixers sponsored by the nonprofit group Cuddle Party has morphed into a cuddle-for-hire industry of one-on-one sessions. Pro cuddlers promise a physical and psychic salve through spooning, arm tickling and deep embraces. One such practitioner, at $80 an hour, is Brianna Quijada. A manager at a vegan restaurant on the Upper East Side by day, she recently discussed her second career on the Cuddlist network, plying the world’s newest profession by night. What drew you to cuddling? "I just wanted touch. It seemed like a safe way to explore that," [said Quijada]. "It seems weird to think that if I wasn’t in a monogamous relationship and wasn’t having sex, I wasn’t getting that kind of touch." What is the value of touch? "When I experience consensual touch, I am more in my body, I’m more comfortable. It’s like a feeling of being understood. It raises your oxytocin, it calms the fight-or-flight response. At the same time, there’s a feeling of vulnerability, so it’s a really interesting way to connect." What do private clients ask for? "It could be hand holding, synchronized breathing, eye-gazing. I’ve done cuddling while sitting, whether it’s an embrace, holding hands, or their head in my lap, or standing and holding each other. They come to me for relaxation."

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The blockbuster documentaries putting sustainability on the map
2014-07-30, The Guardian (One of the UK's leading newspapers)
http://www.theguardian.com/sustainable-business/blockbuster-documentaries-sus...

With 165.5m individual ticket sales [in the UK], film remains a medium with the capability to reach a large and wide-ranging audience. Here, we take a look at ... documentaries which thrust sustainability issues into the spotlight. Food Inc provides an in-depth focus on the 21st century food industry, contending that the major corporation 'factory-model' has scant regard for either animal welfare or consumer well-being in the pursuit of profit. The documentary investigates the meat and grain industries, highlighting the lack of transparency between major food businesses and their customers. Gasland focuses on the process of hydraulic fracturing, better known as fracking - the controversial method used to extract natural gas from the ground. The film looks at the major energy industry's attempts to take advantage of the potential resources of a small town, and the apparently disastrous impact on the local environment, particularly the water supply. Who Killed the Electric Car? While documenting the development of the electric car, the film brings to account the corporations and government officials responsible for undermining and legislating against this innovation. Blue Gold: World Water Wars ... looks at the corporate and political machinations surrounding the world water supply and the increasing demand for it. As well as a rebuke for those attempting to stockpile and over-charge for what is an essential to human existence, it provides stories of those fighting for more open access to water supplies.

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Woman who defied Swedish neo-Nazis reveals what inspired her
2016-05-08, The Independent (One of the UK's leading newspapers)
http://www.independent.co.uk/news/world/europe/tess-asplund-woman-who-defied-...

A woman who stood up to 300 neo-Nazis in Sweden hopes her gesture will draw attention to the fight against racism in the Scandinavian country. Tess Asplund tried to block the path of the Nordic Resistance Movement as the right-wing extremist group marched in the town of Borlange on May 1. An image of Ms Asplund facing the neo-Nazis up close with a clenched fist has been shared thousands of times on social media in Sweden and internationally. The 42-year-old anti-racism activist told Swedish Radio her defiant gesture was inspired by the late Nelson Mandela, who fought against apartheid in South Africa. "I felt when they arrived that they shouldn't be here and spread their hate," Ms Asplund said. "I don't think I was even thinking. I just jumped out. Things happened quite quickly. Then a police officer pulled me away." A video of the incident from the Dala-Demokraten newspaper shows Ms Asplund walking backward as she faces men with shaved heads at the front of the procession. One of them tries to shove her aside while another counter-demonstrator is forcefully pushed out of the path of the parade.

Note: Don't miss the powerful image of this brave woman's action available at the link above. Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.


Women nurture saplings and earn income while reforesting Pakistan
2016-01-25, Christian Science Monitor
http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2016/0125/Wom...

Robina Gul has swapped her needle for a trowel. Gul is growing some 25,000 saplings of 13 different species crammed into the small courtyard of her two-room house in Najaf Pur, a village of around 8,000 people. "It gives me immense pleasure to look after the saplings as this has changed my whole life," said Gul, 35. She set up the nursery at her home in March last year under an agreement with the provincial forest department, [which] provides around a quarter of the start-up cost for poor households to set up a tree nursery, with a subsidy amounting to 150,000 rupees ($1,429.93) each over a year. "I am now getting over 12,000 rupees per month (from the subsidy), just by looking after the saplings in my home," Gul said. "I have also acquired the skills I need to grow different seedlings, and this will help me earn enough even after the project is wound up." The provincial government is planning to spend 21 billion rupees ... on a project called the "Billion Tree Tsunami." The goal is to plant 1 billion trees in degraded forest areas and on private land. The initiative aims to boost local economic development in a way that uses natural resources sustainably. Outsourcing nurseries to the private sector, including widows, poor women, and young people ... provides the government with saplings to plant, as well as green jobs. At the same time, illegal logging has been almost eliminated in the province following strict disciplinary action against some officials who were involved.

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Hershey dumps sugar beets because of GM concerns
2015-12-27, Star Tribune (Minneapolis' Leading Newspaper)
http://www.startribune.com/hershey-dumps-sugar-beets-because-of-gm-concerns/3...

For decades, the Hershey Co. has used sugar made from both sugar beets and sugar cane, but it decided earlier this year to stop buying beet sugar because it comes from genetically modified, or GM, seeds. Hershey communications director Jeff Beckman confirmed that the kisses and many other products stocked on shelves since Halloween no longer contain beet sugar. The company also is transitioning away from artificial to natural ingredients, he said. About 55 percent of domestic U.S. sugar is produced from sugar beets, and nearly 100 percent of the beet seeds are genetically modified to tolerate the herbicide glyphosate, the active ingredient in Roundup. Hershey is the only national brand that has dropped beet sugar, although other companies have been asking questions and there has been a lot of chatter about GM sugar on social media. Part of the pressure on Hershey came from a coalition of groups called GMO Inside that began a campaign in 2013 suggesting that consumers tell Hershey and Mars, another large candy manufacturer, to drop all GM ingredients from their products. Elizabeth O’Connell, campaigns director for Green America, one of the groups in the anti-GM coalition ... said consumer groups will continue to pressure companies to remove GM ingredients from food, or at least to label them so consumers know what they’re buying. A current priority is dairy products, she said, because cows are fed mixtures of soy meal, corn and other products from GM seed.

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New York Announces 'Dramatic Reform' Of Solitary Confinement Rules
2015-12-16, NPR
http://www.npr.org/sections/thetwo-way/2015/12/16/459983006/new-york-announce...

Finalizing the settlement of a class-action lawsuit that alleged overuse of solitary confinement, New York will change the way it handles such confinement in its prison system. The 79-page agreement ends a lawsuit filed by New York's ACLU chapter, which accused one of the largest prison systems in the country of using inhumane and torturous methods in dealing with prisoners. New York state will immediately move roughly 1,100 inmates into alternative programs. They will also develop training programs for corrections officers designed to encourage the use of forms of discipline and security other than isolation. Prisoners still held in solitary for more than 180 days will receive additional counseling, social time, and access to telephones. Today's change comes months after California changed how it handles solitary confinement, settling a lawsuit that said the practice of putting people in long-term isolation violates the constitutional ban on cruel and unusual punishment. The New York settlement also includes a change in diet, requiring the Department of Corrections and Community Supervision "to replace the Loaf ... with a nutritious, calorie-sufficient, and palatable alternative meal composed of regular food items." Providing an example, the settlement says "a sack lunch consisting of fruit, cheese, cold cuts, sandwich bread, and coleslaw would meet the requirements of this subsection." That would be a step up from the notorious "Loaf," which The New York Times describes as "a foul-tasting brick."

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Unmuzzled federal biologist's Facebook post goes viral
2015-11-08, CBC (Canada's public broadcasting system)
http://www.cbc.ca/news/trending/unmuzzled-scientist-facebook-mother-1.3309303

A Facebook post from the mother of an unmuzzled B.C. biologist has gone viral, shedding more insight into the changes in the control of information since the new federal government took office last week. [Jody] Paterson quoted a status update her son made on his personal Facebook account. "We were told that it's ok to talk to the media or anyone about what we do without permission. That's how surreal it was. That's how things changed over night," the post reads. Kristi Miller, a B.C.-based molecular geneticist with Fisheries and Oceans Canada, was among the first scientists to speak out after the unmuzzling. In 2011, she was prevented from discussing her research into the 2009 Fraser River sockeye salmon collapse following its publication. "When we were banned, it almost made government scientists second-class citizens in the scientific arena," she said. "It was quite embarrassing." Navdeep Bains, the new minister of innovation, science and economic development, announced the policy change Friday, two days after Trudeau and his cabinet were sworn in. "Government scientists and experts will be able to speak freely about their work to the media and the public," he said in a written statement. The previous government ... brought in a restrictive communications policy that required national or international media requests to speak with federal government scientists to be approved by a minister's office, and all communications with government scientists to go through a government communications office.

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How Axe Made the Ad Everybody Is Talking About
2014-01-30, Time
http://time.com/5673/how-axe-made-the-ad-everybody-is-talking-about/

Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios. Perhaps that’s why Axe’s latest ad has come as such a surprise. Instead of focusing on broad humor, the company’s Super Bowl spot to promote the new Axe Peace fragrance line is a sprawling epic that seemingly spans to span continents and generations. Axe often visits college campuses and talks to students to discover what topics and themes will captivate their Millennial customers. Right now, [marketing director Matthew] McCarthy says, those topics are peace and harmony. “The idea of making the world a more peaceful place is a pretty universal idea. Young people are saying, ‘Hey, this world’s pretty soon going to be my world and I’m going to be even more responsible for it.’” The commercial ... begins with a montage of classic wartime images. A tank rolls through a devastated European city, an Asian dictator is flanked by Maoist propaganda posters and a Middle Eastern ruler wields a nuclear device. Midway through, though, the narrative is turned on its head as each invader is revealed to actually be making a loving gesture toward a woman. If the typical Axe ad operates on the assumption that sex sells, this one attempts to prove that romance does. So is Axe turning to a more serious tone for good? McCarthy says the company simply has to pick the right message for the right moment. But for now he thinks they’ve hit a note that resonates.

Note: Don't miss the most amazing, two-minute version of this awesome commercial.


How to Breathe Better to Relieve Stress
2015-11-05, Time
http://time.com/4101180/how-to-breathe-better-to-relieve-stress/

Research is mounting that a natural, potent source of stress relief is right in front of your nose. New science is showing that slowing down and deepening your breathing can have profound effects on well-being. “Many researchers can’t imagine how something so simple could actually have effects on physiology,” says Dr. Andrew Weil, a physician and founder of the Arizona Center for Integrative Medicine at the University of Arizona. Breathing exercises – a staple of mindfulness and yoga practices – have been shown to help control blood pressure, improve heart rate, make arteries more flexible and activate the parasympathetic nervous system, which tamps down the body’s fight-or-flight response to stress. Weil and other experts now believe deep breathing has a place in a clinical setting. “It’s enough to warrant applications in several areas of medicine,” says Dr. Luciano Bernardi, an internal-medicine professor whose research shows that slow-breathing exercises improve exercise capacity in patients with chronic heart failure. “We’ve shown that this simple thing has a fantastic series of effects.

Note: Explore three simple breathing exercises recommended by Dr. Andrew Weil.


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